Marcela Davison Aviles is the lead Cultural Consultant on Disney Pixar's animated film: Coco, winner of two Academy Awards: Best Animated Film and Best Song. The film is being lauded for achieving Disney's finest work yet in its cultural authenticity. Marcela is a hidden figure behind the success.
Coco is second only to Moana in largest openings for Disney/Pixar. One of the most incredible parts of Coco’s success has been how it has resonated so deeply with the Mexican, Mexican-American and Latino communities across the world, while also managing to win the hearts of an international and non-Latino U.S. audience.
A first generation daughter to Mexican parents, Davison Aviles worked hard and earned degrees from Harvard and Stanford Law. She brought her first-hand intimate knowledge of Mexico straight to the big screen as the lead consultant on Coco, and the authenticity of the film is being hailed as unparalleled. Marcela played a critical role advising in every aspect of the film, from storytelling, costumes and music, to PR and marketing. Above all, she guided the film’s non-Latino Director and Producer in navigating a highly sensitive cultural and political climate in America to produce a groundbreaking and historic success.